Manchester City and PUMA Confirm Extension of Global Partnership

Manchester City Football Club has officially announced an extension of its long-term strategic partnership with global sportswear brand PUMA, reinforcing their collaborative success both on and off the pitch since the 2019/20 season.

The renewal, which spans multiple future seasons, will see both parties continue to develop and co-create industry-leading football kits, fan merchandise, and innovative global marketing campaigns.

Performance & Commercial Success

The partnership has paralleled Manchester City’s most successful era in history, including:

• Four consecutive Premier League titles
• The historic Treble-winning 2022/23 season
• FA Cup and League Cup victories for both the Men’s and Women’s teams

At youth level, City’s Elite Development Squad and Under-18s have also achieved multiple national titles under the PUMA partnership.

Retail & Fan Engagement

PUMA’s subsidiary STICHD has expanded the Club’s retail footprint with City Stores across Manchester, Abu Dhabi, and New York. Online retail operations continue through ManCity.com.

Environmental Commitment

All replica shirts since 2024 are produced through PUMA’s RE:FIBRE recycling project, utilising factory off-cuts and preloved clothing to align with City’s sustainability strategy.

Official Statements

Ferran Soriano, CEO of City Football Group: “We joined forces with PUMA to go beyond expectations. This renewal projects our partnership into an even brighter future.”

Arthur Hoeld, CEO of PUMA: “Our partnership with City has delivered exceptional results on the field and in global markets.”

FAQ

• When did the PUMA partnership start? — In the 2019/20 season.
• Does this deal include other City Football Group clubs? — Yes. PUMA also partners with Girona, Melbourne City, Mumbai City, and others.
• Will fans see more global activations? — Yes. Plans include more City Stores and enhanced online experiences.

Conclusion

This partnership extension reflects Manchester City and PUMA’s mutual ambition to stay at the cutting edge of sport, fashion, and fan engagement. With strong sustainability goals and continued on-pitch success, the future is bright for both brands.